Managing Complexity

MCPC has, since 2001, been the definitive conference on Mass Customization, Personalization, and Co-Creation. It engages academics, business leaders and consultants in a combination of plenary presentations, discussion panels, and paper presentations devoted to sharing and discussing the latest developments in the field.

MCPC has a strong focus on real life applications and how to manage complexity with, since its inception, an equal share of participants coming from practice and academia. This approach makes MCPC truly unique in its quest to connect MCPC thought leaders, entrepreneurs, technology developers, and researchers with people applying these strategies in practice. This year’s anchor conferences feature Ubisoft, Merchlar, Bombardier, and Cirque du Soleil.

More than 200 academics/researchers, entrepreneurs and experts will meet in Montreal on October 20th to 22nd and report on their latest results on Mass Customization, Personalization, and Co-creation. Through numerous workshops and discussions, participants will exchange on a variety of topics such as « Managing complexity in MC », « Co-creation and open innovation », « Manufacturing systems, 3D Printing », etc.

Overall, close to 60 conferences on academic and practical papers (case studies), projects, business cases, etc. will be offered. Our goal is to exchange on the latest world researches and discoveries as well as to stimulate creation and innovation for our local academics and researchers.

Don’t miss this opportunity to hear about the latest developments in Mass Customization and Product Co-creation in an environment conducive to networking with the people making it happen.

The conference location is Coeur des Sciences, 200, Sherbrooke Street West Montréal (Québec) Canada H3C 3P8



(Attendance is limited to 350 participants only)

 For track information