The 2015 World Conference on Mass Customization, Personalization, and Co‐Creation (MCPC 2015)
Business Seminar, Innovation & Research Conference October 20-22, 2015
- ConferenceVenue: Coeur des Sciences, 200, Sherbrooke Street West, Montréal (Québec) Canada H3C 3P8.
- Conference Host: School of Management at the University of Quebec in Montreal
About the MCPC conference series
The MCPC conference series started out as an annual conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also customer co-creation, user innovation and other strategies of customer-driven value creation (hence, MCPC = Mass Customization, Personalization, and Co-Creation”). The event frequently brings together hundreds of the world’s most remarkable people in the field. In 2015, the conference will link MCPC with a topic that has driven and inspired the field for several years: managing complexity.
(Attendance is limited to 350 participants only)
About the MCPC2015
More than 200 academics/researchers, entrepreneurs and experts will meet in Montreal and report on their latest results on Mass Customization and co-creation. Through numerous workshops and discussions, the participants will exchange on a variety of topics such as « Managing complexity in MC », « Co-creation and open innovation », « Manufacturing systems, 3D Printing », etc. Overall, an array of 60 conferences on academic and practical papers (case studies), projects, business cases, etc. should be held throughout this 3-day international conference. Our goal with this international seminar is to exchange on the latest world researches and discoveries as well as to stimulate creation and innovation for our local academics and researchers.