The 2015 World Conference on Mass Customization, Personalization, and Co-Creation hosted by the School of Management at the University of Quebec in Montreal.


The School of Management of the Université du Québec à Montréal (ESG UQAM)

With a total annual enrolment of over 14,000 students, the School of Management of the Université du Québec à Montréal (ESG UQAM) ranks as one of the best management schools and faculties in Quebec, Canada and the world. An urban institution with an open attitude to the world, ESG UQAM offers its students, faculty and staff a highly stimulating academic environment centred on its managerial values of social responsibility and sustainable development.

ESG is a major internationally oriented French-language management school that is renowned for the quality of its practice-based teaching, the scope of its research, the accessibility of its educators, and its ongoing interaction with organizations and the business world. ESG has built its reputation for excellence on its great capacity for innovation in both teaching and research, as shown by its integrated education and research offerings in 13 areas of expertise. All these areas focus on issues and questions of considerable social and scientific importance to public, private and social organizations and enterprises.

The conference location is Coeur des Sciences, 200, Sherbrooke Street West Montréal (Québec) Canada H3C 3P8.


Montréal Metropolitain Area has over 3.8 million residents, who represent no fewer than 80 different ethnic groups that make it one of the most fascinating cultural mosaics anywhere. Montréal lives up to its reputation as an international city.


Description : Place des festivals Credit : © Marc Desjardins

Located on an island in the Saint Lawrence River, at about an hour from the U.S. border in southwestern Québec, Montréal is the second largest metropolitan area in Canada. It is also the largest French-speaking city in North America and the world’s second-largest French-speaking city. It is considered North America’s most European city. English is also widely spoken here and well understood and, in just a short while, Spanish has become the city’s third language.

This is not a sprawling urban centre by North American standards, and that’s part of Montréal’s charm. Montréal – safe, clean and green – is good to her citizens and guests alike. Being a very safe city with an extraordinary quality of life, visitors are able to explore Montréal on foot, day and night.

Montréal is also recognized for its diverse and modern cultural and artistic life. The visual arts flourish here, too, at the Montréal Museum of Fine Arts, the Musée d’art contemporain, and hundreds of top-notch local galleries. In fact, Montréal has an international reputation for creative excellence, not just in the traditional arts, but in cutting-edge technology, multimedia, sound and film production.

Home to numerous and varied excellent restaurants, well-known for its art of living and its gastronomy, Montréal is also the scene of an incredible number of cultural happenings all year round where its world famous “joie de vivre” becomes most visible.

Montréal has a rich architectural heritage and fabulous parks and outdoor activities. It is truly an original city connected to the rhythms of the world and is sure to fascinate you.

For more information, please visit the Tourisme Montréal website at

Climate and Clothing

During the month of October, temperatures can vary between 6°C as a low and 18°C as a high with an average of 10°C. Delegates should be prepared for warm weather, but be sure to bring something extra to pull on if it cools down during the day, or later in the evening. Comfortable walking shoes are an absolute must.


The local Organizing Committee with Tourisme Montréal has negotiated special rates for conference participants. All selected hotels have been pre-screened and are within walking distance from the Conference venue.

Important Information: 
All hotel prices are quoted in Canadian Dollars, per room, per night and guaranteed until the block is sold out.  Rates are subject to an additional 9.975% QST, 3,5% hotel tax room and 5% GST.

Informations de contact

Hyatt Regency Montréal          


 DELTA Montréal Centre-Ville

Hôtel Dauphin Montréal Centre-Ville

  • 1025, rue de Bleury, H2Z 1M7        514-788-3888/ 888-784-3888
  • CODE : MCPC2015 or IIMCP     
  • Single / Double : ($155 / night), Triple / Quad : ($165 / night)

 ZERO 1  Hôtel 

  • 1 boul. Rene-Levesque Est, H2X 3Z5        514-871-9696 / 855-301-0001
  • CODE : MCPC  
  • Single / Double : Queen bed ($145 / night), Loft : ($169 / night) Suite: ($259 / night)

 Auberge du Carré St-Louis

 Travelodge Hôtel 


U.S. Travelers please note: A U.S. passport is required for travel between the United States and Canada. All travelers should check their passport and visa requirements well in advance of travel.


Citizens of certain countries and territories need a visa to visit or transit Canada.

Find out if you need a visa:


Getting to Montreal

By Air

Located only 20 minutes from downtown, Montréal-Trudeau International Airport is one of the busiest in Canada with direct flights from some 40 carriers to over 130 international destinations in Canada, the United States and abroad.

An array of information and services is available upon arrival, including several options for making your way to the heart of the city: car rental and limousine transportation companies are on site as well as airport shuttles, like the 747 Express bus. Featuring 24-hour service, 7 days a week, 365-days a year, the 747 Express bus costs only $10 (payable by coin onboard or by purchasing a pass at the airport.) The route features nine downtown stops conveniently located near major hotels and takes approximately 25 – 30 minutes each way, depending on traffic. If you are going by taxi, a trip downtown will cost you a flat rate of $40, tip not included.

Before leaving, make sure you have a valid passport and visa (if needed).

By Train

VIA Rail Canada serves more than 450 Canadian cities. If you are coming from the United States, the only passenger rail connection between the United States and Montreal is through New York City’s Penn Station. Visitors pull into Montréal’s Central Station, which is conveniently linked to the Underground Pedestrian Network and the Bonaventure metro station.

If you are planning a trip by bus, many American and Canadian operators come to Montréal, including Orléans Express. You will arrive directly downtown at the Montréal Bus Central Station, which is also connected to the Underground Pedestrian Network via the Berri-UQAM metro station.

By Car

If you are travelling by car from elsewhere in Canada or the United States, Montréal can be easily accessed by highway. The island of Montréal is only 75 kilometres (46 miles) from the US border, and many roads and expressways lead to the city, including the Trans-Canada Highway. Depending on your point of origin, you may take one of the major bridges-Champlain, Jacques-Cartier or Victoria, or the Louis-Hippolyte Lafontaine bridge tunnel-to head downtown.

For details on driving in Montréal, including information about driver’s licenses, right turns, road signs and parking, click here.

Getting Around in Montreal

On Foot From the Quays of the Old Port to Chinatown and from Little Italy to the Plateau Mont-Royal, the city of Montreal offers diverse and lively neighborhoods to explore on foot both day and night. From the downtown area, you can access the Montréal Underground Pedestrian Network, which is used by over 500,000 people daily. A bustling 30-kilometre network of walkways, featuring 1,700 shops, restaurants and an array of services, it connects to some 40 performance venues, theatres and cinemas, not to mention many hotels, attractions and museums.

By Public Transportation or Taxi

Public transport is a great way to see the city. Hop on the metro and in just 10 minutes you’re at a museum, restaurant or in Old Montréal. Affordable and reliable, the metro can be accessed via the city’s Underground Pedestrian Network: two of the four main lines connect downtown to major tourism sites as well as to numerous bus stops and train stations.

Metro operating hours are Monday to Friday and Sunday from 5:30 a.m. to 1 a.m., and Saturday from 5:30 a.m. to 1:30 a.m. The average wait time between trains is eight minutes and three minutes during rush hour. For more information about public transportation in Montreal, please visit

If you prefer getting around by taxi, it’s easy to flag one down on the street. You’ll also find them at one of the city’s many taxi stands or in front of most major hotels.

By Bicycle

Ecologically-friendly Montréal is the first urban center in the world to receive “Geotourism” accreditation from the National Geographic Society. The city has 350 kilometers of bike paths criss-crossing its territory, including natural parks and suburbs. To make exploring the city easier, several bike paths lead to the heart of tourism areas.

Thousands of bicycle stands are available to cyclists outside metro stations as well as on major streets. During certain weekday periods and at all times on the weekend, bicycles are allowed in the first car of the metro train.

Taste of Montreal